It is clear that our sector has been violently and suddenly hit by this sanitary crisis, and I am not going to say "like everyone else". Because in one way or another, with the reopening of businesses, offices, stores, premises, to a greater or lesser extent it has been possible to recover some more or less regular activity.
In our case, after the end of the lock down, the general trend has been to "decrease/downsize/minimize" in such a way that it has become impossible to hold both social or corporate events, establishing new rules and measures that result in a total cessation in most cases of activity, and therefore income.
In other words, the fear of new infections seems to make meetings and events of any kind simply impossible. What do we do then? How do we handle/survive this situation?
- We must analize the situation, inform ourselves and learn. What solution can we bring to companies when they need to meet, present a product, an experience, an idea? They can no longer do it in person, in the conventional way. If it cannot be in person, it will have to be in a virtual or hybrid way. We have to make sure that we have the necessary technology or the supplier that can offer us a service that is up to the circumstances. Once we have the idea, the material and we have tested it, we will be able to transmit proposals with enough confidence and security to convince the client.
- Do not wait for others to find solutions before you/we do. We must be proactive and creative. Do not hesitate to invest in testing and researching alternatives and valid options to offer "Covid-safe" events. Let's not forget that, although the health risk will probably disappear, this new "generation of events" is here to stay.
- Let's be creative. The key is really there. Think beyond what has been done so far. The challenge we face is none other than to manage and transmit the sensation of an experience through a screen, since it cannot be done in person. New ways of communicating, new technologies, or new ways of using the ones we already have. Start like this, and see how far we get.
- Have clear objectives. Think about the events we have created so far and measure them with figures and results. Present new, non-conventional alternatives and demonstrate how and why they will lead to the same or even better results. It will serve without a doubt to convince the client to dare and choose you/us for their future events in the short and medium term.
- Work on our change and problem management capabilities. Not to waste any more time on regrets and nostalgia for the past. The events will no longer be what they were and we must be able to overcome this, adapt to the current situation and seek the opportunities raising from this situation. What better way to overcome this crisis and be prepared for all the ones that may appear in the future.
Let's try it, dear partners!
